During a 2022 survey carried out in the United Kingdom and in the United States, 74 percent of respondents stated they were concerned about brands being able to view and track their online behavior to target them with advertising. Slightly ore than a quarter said that they completely understood how their personal data is used by brands and companies to target them with advertising online.
Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022
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Permutive. (July 20, 2022). Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/
Permutive. "Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022." Chart. July 20, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/
Permutive. (2022). Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/
Permutive. "Consumer Attitudes towards Data Ethics among Advertisers in The United Kingdom and in The United States as of June 2022." Statista, Statista Inc., 20 Jul 2022, https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/
Permutive, Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022 Statista, https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/ (last visited December 21, 2024)
Consumer attitudes towards data ethics among advertisers in the United Kingdom and in the United States as of June 2022 [Graph], Permutive, July 20, 2022. [Online]. Available: https://www.statista.com/statistics/1327307/attitudes-advertising-data-ethics/
