Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers such as Google, Microsoft, or Verizon. Online consumers from the United States had their data transferred to the companies and on to their clients 747 times per person per day in 2021. The source additionally states that the system transferred data of U.S. consumers 294 billion times a day that year.
Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin
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Irish Council for Civil Liberties. (May 14, 2022). Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/
Irish Council for Civil Liberties. "Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin." Chart. May 14, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/
Irish Council for Civil Liberties. (2022). Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/
Irish Council for Civil Liberties. "Number of Real-time Bidding (Rtb) U.S. Consumer Data Transfers per Person per Day Worldwide in 2021, by State of Origin." Statista, Statista Inc., 14 May 2022, https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/
Irish Council for Civil Liberties, Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin Statista, https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/ (last visited November 21, 2024)
Number of real-time bidding (RTB) U.S. consumer data transfers per person per day worldwide in 2021, by state of origin [Graph], Irish Council for Civil Liberties, May 14, 2022. [Online]. Available: https://www.statista.com/statistics/1327271/rtb-transfers-us-consumer-data-state/
