Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers. Google, PubMatic, and Magnite were the largest broadcasters of UK consumer data in 2021, accounting for 18 percent, 14 percent, and 13 percent of all transfers, respectively.
Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster
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Irish Council for Civil Liberties. (May 14, 2022). Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster." Chart. May 14, 2022. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/
Irish Council for Civil Liberties. (2022). Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of Real-time Bidding (Rtb) Uk Consumer Data Transfers Worldwide in 2021, by Broadcaster." Statista, Statista Inc., 14 May 2022, https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/
Irish Council for Civil Liberties, Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster Statista, https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/ (last visited July 03, 2024)
Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster [Graph], Irish Council for Civil Liberties, May 14, 2022. [Online]. Available: https://www.statista.com/statistics/1327185/rtb-transfers-uk-consumer-data-company/