Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers. BidSwitch, PubMatic, and Magnite were the largest broadcasters of U.S. consumer data in 2021, accounting for 14 percent, 13 percent, and 11 percent of all transfers, respectively. The source additionally states that the system transferred data of U.S. consumers 294 billion times a day that year.
Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster
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Irish Council for Civil Liberties. (May 14, 2022). Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1327181/rtb-transfers-us-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster." Chart. May 14, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1327181/rtb-transfers-us-consumer-data-company/
Irish Council for Civil Liberties. (2022). Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1327181/rtb-transfers-us-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of Real-time Bidding (Rtb) U.S. Consumer Data Transfers Worldwide in 2021, by Broadcaster." Statista, Statista Inc., 14 May 2022, https://www.statista.com/statistics/1327181/rtb-transfers-us-consumer-data-company/
Irish Council for Civil Liberties, Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster Statista, https://www.statista.com/statistics/1327181/rtb-transfers-us-consumer-data-company/ (last visited October 02, 2024)
Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster [Graph], Irish Council for Civil Liberties, May 14, 2022. [Online]. Available: https://www.statista.com/statistics/1327181/rtb-transfers-us-consumer-data-company/