Asia: top sources for Ramadan shopping inspiration 2022

According to a survey conducted in selected Asian countries in February and March 2022, 71 percent of Muslim respondents answered that they discovered ideas and got inspired from the mobile apps and websites to make purchases for Ramadan in 2022. This was followed by in-person conversations, with a share of 40 percent of Muslim respondents in Asia. In comparison, six percent of respondents got ideas and inspiration for Ramadan purchases from Pinterest in Asia.

Leading sources for Ramadan purchase inspiration for Muslim shoppers in Asia in 2022

Characteristic	Share of respondents
On my mobile (sites/apps)	71%
In-person conversations with	40%
YouTube	38%
Facebook	37%
In-store	33%
Instagram	32%
On my computer (sites I visit on)	27%
On television	27%
Search engines (google)	24%
E-commerce websites	22%
In store catalogues	16%
Through outdoor activities	15%
Store websites	14%
In print (magazines)	11%
Tiktok	10%
On the radio	7%
Pinterest	6%

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Release date

March 2022

More information

Region

Asia

Survey time period

February 25 to March 6, 2022

Number of respondents

3,363 respondents

Age group

18-45 years

Special properties

among adult Muslim respondents

Method of interview

Online survey

Supplementary notes

Original question: "Where do you discover ideas or browse for inspiration for Ramadan purchases?"
Respondent share given here is based on respondents who answered "Where ideas/inspiration for Ramadan purchases are discovered?"
Number of respondents:
Bangladesh: 521
Malaysia: 702
India: 539
Indonesia: 857
Pakistan: 804
Uzbekistan: 204

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