According to a survey conducted in India in February and March 2022, more than 80 percent of adult Muslim respondents residing in India considered product quality as the leading factor while making purchases during Ramadan. This was followed by authenticity and trust in the product with a share of 77 percent of respondents in 2022. Comparatively, locally sourced and manufactured is considered by 58 percent of Muslim respondents during the shopping for Ramadan.
Share of Muslims considering key factors during the shopping for Ramadan in India in 2022, by factors
Characteristic
Share of respondents
Product quality
81%
Authenticity and trust in the product
77%
Product selection
75%
Product availability
68%
Corporate social responsibility of the product/brand
Original question: "How much, if at all, do you care about each of the following factors when making Ramadan shopping decisions?"
Respondent share given here is based on respondents who are agree that they care very much.
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TGM Research. (March 30, 2022). Share of Muslims considering key factors during the shopping for Ramadan in India in 2022, by factors [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1327157/india-muslims-making-purchase-decisions-on-ramadan-by-factors/
TGM Research. "Share of Muslims considering key factors during the shopping for Ramadan in India in 2022, by factors ." Chart. March 30, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1327157/india-muslims-making-purchase-decisions-on-ramadan-by-factors/
TGM Research. (2022). Share of Muslims considering key factors during the shopping for Ramadan in India in 2022, by factors . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1327157/india-muslims-making-purchase-decisions-on-ramadan-by-factors/
TGM Research. "Share of Muslims Considering Key Factors during The Shopping for Ramadan in India in 2022, by Factors ." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1327157/india-muslims-making-purchase-decisions-on-ramadan-by-factors/
TGM Research, Share of Muslims considering key factors during the shopping for Ramadan in India in 2022, by factors Statista, https://www.statista.com/statistics/1327157/india-muslims-making-purchase-decisions-on-ramadan-by-factors/ (last visited January 08, 2025)
Share of Muslims considering key factors during the shopping for Ramadan in India in 2022, by factors [Graph], TGM Research, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1327157/india-muslims-making-purchase-decisions-on-ramadan-by-factors/
