According to a survey conducted in Malaysia between February and March 2022, 69 percent of Muslim respondents residing in Malaysia considered product quality as the leading factor while making purchases during Ramadan. This was followed by authenticity and trust in the product with a share of 65 percent of respondents in 2022. Comparatively, corporate social responsibility of the product and brand is considered by 38 percent of Muslim respondents during the shopping for Ramadan.
Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022
Characteristic
Share of respondents
Product quality
69%
Authenticity and trust in the product
65%
Product selection
56%
Product availability
50%
Locally sourced/manufactured
46%
Corporate social responsibility of the product/brand
Original question: "How much, if at all, do you care about each of the following factors when making Ramadan shopping decisions?"
Respondent share given here is based on respondents who are agree that they care very much.
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TGM Research. (March 30, 2022). Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/
TGM Research. "Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022." Chart. March 30, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/
TGM Research. (2022). Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/
TGM Research. "Key Factors Influencing Ramadan Purchases among Muslims in Malaysia as of March 2022." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/
TGM Research, Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022 Statista, https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/ (last visited December 21, 2024)
Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022 [Graph], TGM Research, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/
