According to a survey conducted in selected Asian countries in February and March 2022, 77 percent of all Muslim respondents in Asia had considered product quality as the leading factor while making purchases during Ramadan. Comparatively, corporate social responsibility of the product and brand was considered by 51 percent of Muslim respondents during the shopping for Ramadan in selected Asian countries.
Leading factors for Ramadan purchases among Muslim shoppers in Asia in 2022
Characteristic
Share of respondents
Product quality
77%
Authenticity and trust in the product
72%
Product selection
67%
Product availability
63%
Locally sourced/manufactured
54%
Corporate social responsibility of the product/brand
among adult Muslim respondents from Bangladesh, Malaysia, India, Indonesia, Pakistan, and Uzbekistan
Method of interview
Online survey
Supplementary notes
Original question: "How much, if at all, do you care about each of the following factors when making Ramadan shopping decisions?"
Respondent share given here is based on respondents who are agree that they care very much.
Number of respondents:
Bangladesh: 521
Malaysia: 702
India: 539
Indonesia: 857
Pakistan: 804
Uzbekistan: 204
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TGM Research. (March 30, 2022). Leading factors for Ramadan purchases among Muslim shoppers in Asia in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1327153/asia-top-factors-for-muslims-making-purchase-decisions-on-ramadan/
TGM Research. "Leading factors for Ramadan purchases among Muslim shoppers in Asia in 2022." Chart. March 30, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1327153/asia-top-factors-for-muslims-making-purchase-decisions-on-ramadan/
TGM Research. (2022). Leading factors for Ramadan purchases among Muslim shoppers in Asia in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1327153/asia-top-factors-for-muslims-making-purchase-decisions-on-ramadan/
TGM Research. "Leading Factors for Ramadan Purchases among Muslim Shoppers in Asia in 2022." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1327153/asia-top-factors-for-muslims-making-purchase-decisions-on-ramadan/
TGM Research, Leading factors for Ramadan purchases among Muslim shoppers in Asia in 2022 Statista, https://www.statista.com/statistics/1327153/asia-top-factors-for-muslims-making-purchase-decisions-on-ramadan/ (last visited August 24, 2024)
Leading factors for Ramadan purchases among Muslim shoppers in Asia in 2022 [Graph], TGM Research, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1327153/asia-top-factors-for-muslims-making-purchase-decisions-on-ramadan/