TikTok: number of global users 2020-2025

Published by Laura Ceci, Nov 29, 2023
Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

Number of TikTok users worldwide from 2020 to 2025 (in millions)

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Release date

June 2022

Region

Worldwide

Survey time period

2020 and 2021

Supplementary notes

* Forecast
Internet users who access TikTok monthly via any device

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TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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