Instagram: global users 2022, by age group and gender

Published by
Stacy Jo Dixon,
Jun 29, 2023
In 2022, women aged 25 to 34 years accounted for around 22.33 percent of Instagram's global audience. Male users belonging to this age group accounted for just around 24.5 percent of Instagram's worldwide user base. Overall, women accounted for 50 percent of Instagram's audience.

Distribution of Instagram users worldwide in 2022, by age group and gender

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Release date

January 2023

Region

Worldwide

Survey time period

2022

Age group

13 years and older

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