J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAdvertising channels preferred by consumers in the U.S. 2021, by generation
In 2021, a survey among different generations in the United States outlined and compared the promotional communication methods preferred by consumers. Baby boomers were mostly keen on receiving direct mail, with 50 percent of respondents choosing it as their preferred advertising channel. Millennials, on the other hand, chose e-mail as their most preferred communications method, with 49 percent of respondents voting for it, as opposed to 32 percent who chose direct mail.
