When asked what the main reasons were for U.S. consumers to switch from a national brand to a private label brand in January 2022, nearly 90 percent said for better value. A large percentage of respondents, 52 percent, said the assortment and/or selection was larger for store brands than for national brands.
Consumers' reasons for switching from national brands to private label brands in the United States as of January 2022
Characteristic
Share of respondents
Better value (quality for price) compared with the national (market) brand
89.7%
Assortment option and/or selection was bigger than national (market) brand
52%
Deal and/or membership rewards offered with purchase
47.9%
National (market) brand was not available
41.1%
Display and/or packaging drew my attention
33%
Didn't initially realize it was a private label (store brand)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (March 1, 2022). Consumers' reasons for switching from national brands to private label brands in the United States as of January 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/
eMarketer. "Consumers' reasons for switching from national brands to private label brands in the United States as of January 2022." Chart. March 1, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/
eMarketer. (2022). Consumers' reasons for switching from national brands to private label brands in the United States as of January 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/
eMarketer. "Consumers' Reasons for Switching from National Brands to Private Label Brands in The United States as of January 2022." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/
eMarketer, Consumers' reasons for switching from national brands to private label brands in the United States as of January 2022 Statista, https://www.statista.com/statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/ (last visited November 23, 2024)
Consumers' reasons for switching from national brands to private label brands in the United States as of January 2022 [Graph], eMarketer, March 1, 2022. [Online]. Available: https://www.statista.com/statistics/1327036/us-consumers-reasons-for-switching-from-national-to-private-label-brands/
