When asked which product categories U.S. consumers had switched from national to private label in the past six months as of January 2022, about 30 percent said pantry items. A large percentage of respondents, 28.6 percent, said they had not switched brands because they always purchased private label products, while 12.5 percent said they had tried to purchase store brands but had not switched.
Consumers switching from national brands to regularly buying private label brands in the United States as of January 2022, by product category
Characteristic
Share of respondents
Pantry items (pasta, canned goods, snacks, etc.)
30.3%
Household cleaning supplies
20.3%
Over-the-counter medicine
19.8%
Personal care (soap, shampoo, body cream, etc.)
18.8%
Apparel (jeans, T-shirts, underwear, socks, etc.)
15.1%
Meat and poultry
13.1%
Beauty products (makeup, face cream, fragrances, etc.)
8.5%
Pet food and supplies
7.6%
Footwear (slippers, boots, running shoes, etc.)
7.3%
Home furnishings (bath towels, decorative pillows, duvets, etc.)
6%
Electronics and accessories (TV, batteries, ear pods, etc.)
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eMarketer. (March 1, 2022). Consumers switching from national brands to regularly buying private label brands in the United States as of January 2022, by product category [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1326992/us-consumers-switch-from-national-to-private-label-brands/
eMarketer. "Consumers switching from national brands to regularly buying private label brands in the United States as of January 2022, by product category." Chart. March 1, 2022. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1326992/us-consumers-switch-from-national-to-private-label-brands/
eMarketer. (2022). Consumers switching from national brands to regularly buying private label brands in the United States as of January 2022, by product category. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1326992/us-consumers-switch-from-national-to-private-label-brands/
eMarketer. "Consumers Switching from National Brands to Regularly Buying Private Label Brands in The United States as of January 2022, by Product Category." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/1326992/us-consumers-switch-from-national-to-private-label-brands/
eMarketer, Consumers switching from national brands to regularly buying private label brands in the United States as of January 2022, by product category Statista, https://www.statista.com/statistics/1326992/us-consumers-switch-from-national-to-private-label-brands/ (last visited July 16, 2024)
Consumers switching from national brands to regularly buying private label brands in the United States as of January 2022, by product category [Graph], eMarketer, March 1, 2022. [Online]. Available: https://www.statista.com/statistics/1326992/us-consumers-switch-from-national-to-private-label-brands/
