A 2022 survey revealed that around 8.5 percent of Gen-Zs in China often making impulsive purchase, slightly higher than the Gen-Y consumers. In comparison, around 14 percent of Gen-Z consumers said they only make planned purchases.
Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation
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TalkingData. (May 24, 2022). Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation [Graph]. In Statista. Retrieved March 10, 2025, from https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData. "Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation." Chart. May 24, 2022. Statista. Accessed March 10, 2025. https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData. (2022). Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation. Statista. Statista Inc.. Accessed: March 10, 2025. https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData. "Distribution of Planned and Impulsive Purchase among Younger Consumers in China as of February 2022, by Generation." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData, Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation Statista, https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/ (last visited March 10, 2025)
Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation [Graph], TalkingData, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
