Share of livestreaming shoppers in Malaysia Q3 2020-Q4 2022

Published by
Amanda Siddharta,
Feb 21, 2023
According to a survey on livestreaming shopping by Oppotus, 16 percent of Malaysian consumers made online purchases from livestreaming in the 4th quarter of 2022. The share of those who made online purchases from livestreaming decreased in 2022, as most activities have resumed to normal.

Share of livestreaming shoppers in Malaysia from 3rd quarter 2020 to 4th quarter 2022

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Release date

February 2023

Region

Malaysia

Survey time period

Q3 2020 to Q4 2022

Number of respondents

400 respondents

Age group

18-65 years

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