According to a survey conducted in November 2021 in Japan, more than 42 percent of respondents aged 15 to 19 years stated that trends and popularity of products and services were important when they made purchase decisions. The largest share, 33.3 percent, stated that trends were an influencing factor to an extent.
In contrast, elderly people in their seventies were more likely to disregard trends and popularity in their shopping behavior.
Importance of trends and popularity in making shopping decisions in Japan as of November 2021, by age group
responses were retrieved via mail and e-mail; only one answer allowed
Supplementary notes
Original question: "When you buy products and services, how important are the following factors. Please answer for each factor with one option that applies. - Trends and popularity."
Sample size of age groups:
15 to 19 years: n = 240
20 to 29 years: n = 478
30 to 39 years: n = 634
40 to 49 years: n = 884
50 to 59 years: n = 969
60 to 69 years: n = 966
70 years and older: n= 1,322
Figures may not add up to 100 percent due to rounding by the source.
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CAA. (June 7, 2022). Importance of trends and popularity in making shopping decisions in Japan as of November 2021, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1326842/japan-importance-trend-popularity-shopping-decision-by-age/
CAA. "Importance of trends and popularity in making shopping decisions in Japan as of November 2021, by age group." Chart. June 7, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1326842/japan-importance-trend-popularity-shopping-decision-by-age/
CAA. (2022). Importance of trends and popularity in making shopping decisions in Japan as of November 2021, by age group. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1326842/japan-importance-trend-popularity-shopping-decision-by-age/
CAA. "Importance of Trends and Popularity in Making Shopping Decisions in Japan as of November 2021, by Age Group." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1326842/japan-importance-trend-popularity-shopping-decision-by-age/
CAA, Importance of trends and popularity in making shopping decisions in Japan as of November 2021, by age group Statista, https://www.statista.com/statistics/1326842/japan-importance-trend-popularity-shopping-decision-by-age/ (last visited November 22, 2024)
Importance of trends and popularity in making shopping decisions in Japan as of November 2021, by age group [Graph], CAA, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1326842/japan-importance-trend-popularity-shopping-decision-by-age/
