Online spending power of Gen Z users China 2022

Published by
Yihan Ma,
Dec 20, 2024
As of June 2022, around 41.4 percent of Generation-Z consumers in China had a monthly online spending power of between 1,000 and 1,999 yuan. Over 30 percent of Gen-Zs were capable of spending more than 2,000 yuan online, up by 2.7 percent compared to last year.

Distribution of online spending capability among Generation Z consumers in China as of June 2022

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Release date

August 2022

Region

China

Survey time period

June 2022

Supplementary notes

Generation-Z in this report refers to people born between 1995 and 2009 here.

One yuan equals to approximately 0.15 U.S. dollars and 0.14 euros (as of August 2022).

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Statistics on " Gen Z consumers in China "

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Gen Z population in China

3

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Gen Z online shoppers

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Selected consumer goods

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Shopping preferences and behaviors

6

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