
Readiness to pay for craft beer in Malaysia 2019
Rakuten Insight, about 41 percent of respondents in Malaysia said that they are willing to pay up to 25 percent more for craft beer than a regular beer, while about two percent were willing to pay up to 75 percent for craft beer.
This statistic represents the results of a survey about the amount of money Malaysian consumers are willing to spend on craft beers as of May 2019. According to