According to a 2021 survey among social media users in Brazil, Facebook was the most used platform for political information among 39 percent of white respondents and 33 percent of those who identified as Black or Pardo. White respondents had a slightly higher preference for YouTube and WhatsApp, and were the only group to mention Telegram as their main option for this activity. Overall, 78 percent of the survey's participants claimed to use social media for political discussion in the country in 2021.
Main social media platform used for political information in Brazil as of December 2021, by skin color
among respondents who declared to use social media as their main political information channel
Method of interview
Telephone interview
Supplementary notes
* The term "pardo/parda" (masc/fem) is used by the Brazilian Institute of Geography and Statistics (IBGE) to identify the population with skin colors that encompass the various shades of brown, darker than white, and lighter than Black. Other often-used groups by the institute were not included in the present survey.
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Senado Federal do Brasil. (March 14, 2022). Main social media platform used for political information in Brazil as of December 2021, by skin color [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1326753/brazil-social-media-users-skin-color-political-information/
Senado Federal do Brasil. "Main social media platform used for political information in Brazil as of December 2021, by skin color." Chart. March 14, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1326753/brazil-social-media-users-skin-color-political-information/
Senado Federal do Brasil. (2022). Main social media platform used for political information in Brazil as of December 2021, by skin color. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1326753/brazil-social-media-users-skin-color-political-information/
Senado Federal do Brasil. "Main Social Media Platform Used for Political Information in Brazil as of December 2021, by Skin Color." Statista, Statista Inc., 14 Mar 2022, https://www.statista.com/statistics/1326753/brazil-social-media-users-skin-color-political-information/
Senado Federal do Brasil, Main social media platform used for political information in Brazil as of December 2021, by skin color Statista, https://www.statista.com/statistics/1326753/brazil-social-media-users-skin-color-political-information/ (last visited July 22, 2024)
Main social media platform used for political information in Brazil as of December 2021, by skin color [Graph], Senado Federal do Brasil, March 14, 2022. [Online]. Available: https://www.statista.com/statistics/1326753/brazil-social-media-users-skin-color-political-information/
