Short video apps, such as Kuaishou, have become an effective marketing and sales channel for luxury fashion products in China. Among all, luxury watches accounted for nearly 73 percent of the gross merchandise vlaue of Kuaisho's luxury e-commerce in August 2021.
Distribution of gross merchandise value of Kuaishou luxury e-commerce in China from March to August 2021, by product segment
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Kuaishou. (November 30, 2021). Distribution of gross merchandise value of Kuaishou luxury e-commerce in China from March to August 2021, by product segment [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1326679/china-kuaishou-luxury-e-commerce-segment-gmv-distribution/
Kuaishou. "Distribution of gross merchandise value of Kuaishou luxury e-commerce in China from March to August 2021, by product segment." Chart. November 30, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1326679/china-kuaishou-luxury-e-commerce-segment-gmv-distribution/
Kuaishou. (2021). Distribution of gross merchandise value of Kuaishou luxury e-commerce in China from March to August 2021, by product segment. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1326679/china-kuaishou-luxury-e-commerce-segment-gmv-distribution/
Kuaishou. "Distribution of Gross Merchandise Value of Kuaishou Luxury E-commerce in China from March to August 2021, by Product Segment." Statista, Statista Inc., 30 Nov 2021, https://www.statista.com/statistics/1326679/china-kuaishou-luxury-e-commerce-segment-gmv-distribution/
Kuaishou, Distribution of gross merchandise value of Kuaishou luxury e-commerce in China from March to August 2021, by product segment Statista, https://www.statista.com/statistics/1326679/china-kuaishou-luxury-e-commerce-segment-gmv-distribution/ (last visited January 08, 2025)
Distribution of gross merchandise value of Kuaishou luxury e-commerce in China from March to August 2021, by product segment [Graph], Kuaishou, November 30, 2021. [Online]. Available: https://www.statista.com/statistics/1326679/china-kuaishou-luxury-e-commerce-segment-gmv-distribution/
