Purchasing products or services online is common and frequent among Israeli internet users. According to a survey conducted in the third quarter of 2023, over 50 percent of the respondents purchased a product or service online on a weekly basis. Additionally, almost 35 percent of the surveyed population reported that they used online price comparison services, while some 22 percent engaged in online grocery shopping weekly. Estimates showed that the e-commerce market revenue in Israel will reach almost 8 billion U.S. dollars in 2025.
E-commerce purchase drivers
Among Israeli shoppers, free deliveries were a clear driver of purchasing decisions. Another finding from this survey was that about 51 percent of online consumers found coupons and discounts as an encouraging factor in purchase making. Other incentives for online shopping were easy returns, and positive reviews.
Online food delivery thriving
Israel’s online food delivery services have expanded rapidly in recent years. Delivery platforms active in the country included Wolt and Ten bis. According to 2022 estimates, the number of people that ordered food online that year reached over 2 million. This reflected an increase of almost 30 percent in two years. It was estimated that the total annual value of online food orders surpassed 213 million U.S. dollars in 2022.
Share of people who engaged in weekly e-commerce activities in Israel in the 3rd quarter of 2023, by type of activity
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We Are Social, & DataReportal, & Meltwater. (February 23, 2024). Share of people who engaged in weekly e-commerce activities in Israel in the 3rd quarter of 2023, by type of activity [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1326440/share-of-weekly-e-commerce-activities-of-internet-users-in-israel/
We Are Social, und DataReportal, und Meltwater. "Share of people who engaged in weekly e-commerce activities in Israel in the 3rd quarter of 2023, by type of activity." Chart. February 23, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1326440/share-of-weekly-e-commerce-activities-of-internet-users-in-israel/
We Are Social, DataReportal, Meltwater. (2024). Share of people who engaged in weekly e-commerce activities in Israel in the 3rd quarter of 2023, by type of activity. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1326440/share-of-weekly-e-commerce-activities-of-internet-users-in-israel/
We Are Social, and DataReportal, and Meltwater. "Share of People Who Engaged in Weekly E-commerce Activities in Israel in The 3rd Quarter of 2023, by Type of Activity." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1326440/share-of-weekly-e-commerce-activities-of-internet-users-in-israel/
We Are Social & DataReportal & Meltwater, Share of people who engaged in weekly e-commerce activities in Israel in the 3rd quarter of 2023, by type of activity Statista, https://www.statista.com/statistics/1326440/share-of-weekly-e-commerce-activities-of-internet-users-in-israel/ (last visited December 30, 2024)
Share of people who engaged in weekly e-commerce activities in Israel in the 3rd quarter of 2023, by type of activity [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1326440/share-of-weekly-e-commerce-activities-of-internet-users-in-israel/
