According to a survey on online shopping behavior conducted by Rakuten Insight in June 2022, 92 percent of respondents in Indonesia aged 35 to 44 years stated that they shopped from e-commerce marketplaces in the last three months. Among the leading e-commerce marketplaces in Indonesia are Tokopedia, Shopee, and Lazada.
Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022, by age group
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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Rakuten Insight. (July 19, 2022). Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1326415/indonesia-preferred-online-shopping-channels-by-age/
Rakuten Insight. "Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022, by age group." Chart. July 19, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1326415/indonesia-preferred-online-shopping-channels-by-age/
Rakuten Insight. (2022). Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1326415/indonesia-preferred-online-shopping-channels-by-age/
Rakuten Insight. "Preferred Online Shopping Channels in The past Three Months among Consumers in Indonesia as of June 2022, by Age Group." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1326415/indonesia-preferred-online-shopping-channels-by-age/
Rakuten Insight, Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022, by age group Statista, https://www.statista.com/statistics/1326415/indonesia-preferred-online-shopping-channels-by-age/ (last visited July 22, 2024)
Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022, by age group [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1326415/indonesia-preferred-online-shopping-channels-by-age/