According to a survey on online shopping behavior conducted by Rakuten Insight in June 2022, 92 percent of respondents in Indonesia stated that they shopped from e-commerce marketplaces in the past three months. Among the leading e-commerce marketplaces in Indonesia are Tokopedia, Shopee, and Lazada. In comparison, only nine percent of respondents shopped from retailer and brand websites.
Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022
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Share of respondents
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Rakuten Insight. (July 19, 2022). Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1326402/indonesia-online-shopping-modes-in-the-past-three-months/
Rakuten Insight. "Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022." Chart. July 19, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1326402/indonesia-online-shopping-modes-in-the-past-three-months/
Rakuten Insight. (2022). Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1326402/indonesia-online-shopping-modes-in-the-past-three-months/
Rakuten Insight. "Preferred Online Shopping Channels in The past Three Months among Consumers in Indonesia as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1326402/indonesia-online-shopping-modes-in-the-past-three-months/
Rakuten Insight, Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022 Statista, https://www.statista.com/statistics/1326402/indonesia-online-shopping-modes-in-the-past-three-months/ (last visited September 01, 2024)
Preferred online shopping channels in the past three months among consumers in Indonesia as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1326402/indonesia-online-shopping-modes-in-the-past-three-months/