According to a survey among generation Z consumers in 2021, 87 percent of the respondents in China stated they would pay more for a brand that supported the issues they care about. In comparison, 44 percent of the Gen Z consumers in Japan said they would pay more if a brand supported the issues they cared about.
Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory
Survey question: How much do you agree or disagree with the following statement? - "I'd be prepared to pay more for a product if I knew the brand supported an issue I care about."
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Campaign Asia. (August 12, 2021). Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia. "Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory." Chart. August 12, 2021. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia. (2021). Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia. "Share of Gen Z Who Would Pay More for a Brand That Supported The Issues They Care about in The Asia-pacific Region in 2021, by Country or Territory." Statista, Statista Inc., 12 Aug 2021, https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia, Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory Statista, https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/ (last visited November 24, 2024)
Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory [Graph], Campaign Asia, August 12, 2021. [Online]. Available: https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
