According to a survey conducted in June 2022 in India, 73 percent of Indians preferred branded health and beauty products over supermarkets' labels. Similarly, more than 60 percent of consumers chose branded coffee, tea, fruit juices, and soft drinks.
Importance of branded products in India as of 2022, by category
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Share of respondents
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YouGov. (July 21, 2022). Importance of branded products in India as of 2022, by category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/
YouGov. "Importance of branded products in India as of 2022, by category." Chart. July 21, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/
YouGov. (2022). Importance of branded products in India as of 2022, by category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/
YouGov. "Importance of Branded Products in India as of 2022, by Category." Statista, Statista Inc., 21 Jul 2022, https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/
YouGov, Importance of branded products in India as of 2022, by category Statista, https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/ (last visited July 22, 2024)
Importance of branded products in India as of 2022, by category [Graph], YouGov, July 21, 2022. [Online]. Available: https://www.statista.com/statistics/1326341/india-branded-products-importance-by-category/