According to a survey among generation Z consumers in 2021, 93 percent of the respondents in Indonesia were always looking for the next cool thing. In comparison, 42 percent of the Gen Z respondents in Japan stated they were always looking for the next cool thing in 2021.
Share of generation Z that are always looking for the next cool thing in the Asia-Pacific region in 2021, by country or territory
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Campaign Asia. (August 12, 2022). Share of generation Z that are always looking for the next cool thing in the Asia-Pacific region in 2021, by country or territory [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/
Campaign Asia. "Share of generation Z that are always looking for the next cool thing in the Asia-Pacific region in 2021, by country or territory." Chart. August 12, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/
Campaign Asia. (2022). Share of generation Z that are always looking for the next cool thing in the Asia-Pacific region in 2021, by country or territory. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/
Campaign Asia. "Share of Generation Z That Are Always Looking for The next Cool Thing in The Asia-pacific Region in 2021, by Country or Territory." Statista, Statista Inc., 12 Aug 2022, https://www.statista.com/statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/
Campaign Asia, Share of generation Z that are always looking for the next cool thing in the Asia-Pacific region in 2021, by country or territory Statista, https://www.statista.com/statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/ (last visited December 22, 2024)
Share of generation Z that are always looking for the next cool thing in the Asia-Pacific region in 2021, by country or territory [Graph], Campaign Asia, August 12, 2022. [Online]. Available: https://www.statista.com/statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/
