According to a survey conducted among consumers in the United States in June 2022, 54 percent of respondents said that their trust in a brand would increase if said brand allowed them to delete data they have provided. This was followed by 48 percent of respondents citing transparency over data leaks as a trust booster.
Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (August 9, 2022). Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts. "Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022." Chart. August 9, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts. (2022). Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts. "Leading Ways Brands' Actions with Data Can Improve Trust According to Consumers in The United States as of June 2022." Statista, Statista Inc., 9 Aug 2022, https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
MarketingCharts, Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022 Statista, https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/ (last visited December 22, 2024)
Leading ways brands' actions with data can improve trust according to consumers in the United States as of June 2022 [Graph], MarketingCharts, August 9, 2022. [Online]. Available: https://www.statista.com/statistics/1326265/ways-brand-actions-with-data-improve-consumer-trust-us/
