Never-tried products as share of online beauty purchases in the U.S. 2023

Published by
L. Yltävä,
Mar 26, 2024
In 2023, more than one third (35 percent) of beauty shoppers in the United States reported that between 26 to 50 percent of their online beauty purchases entailed products they had never tried before. On the other hand, 28 percent said only 25 percent or less of their online beauty purchases involved goods they had never tried before.

Never-tried beauty products as share of total online beauty purchases in the United States in 2023

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Release date

May 2023

Region

United States

Survey time period

May 2023

Number of respondents

26,340 respondents

Age group

76 years and younger

Method of interview

Online survey

Supplementary notes

Sample participants consisted of the following cohorts: Gen Z, Millennials, Gen X and Baby boomers.

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Statistics on " Beauty and personal care e-commerce in the United States "

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Spotlight: Gen Z shoppers

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Topics

Beauty and personal care e-commerce in the United StatesCosmetics industry in the U.S.Beauty and personal care e-commerce in the NordicsBeauty shopping on social media Beauty and personal care e-commerce worldwide
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