Online beauty shoppers who read ratings and reviews in the U.S. 2022, by generation

Published by
L. Yltävä,
Mar 26, 2024
Gen Z was the generation that most often read reviews and ratings while online shopping for beauty products in 2022, with 76 percent having reported doing so always. Generation X had the most consumers who never read reviews or ratings when online beauty shopping, at 47 percent.

Share of beauty shoppers who read ratings and reviews while shopping online in the United States in 2022, by generation

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Release date

June 2022

Region

United States

Survey time period

April 2022

Number of respondents

11,115 respondents

Age group

76 years and younger

Method of interview

Online survey

Supplementary notes

Sample participants consisted of the following cohorts: Gen Z, Millennials, Gen X and Baby boomers.

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Online versus offline shopping

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