Gen Z was the generation that most often read reviews and ratings while online shopping for beauty products in 2022, with 76 percent having reported doing so always. Generation X had the most consumers who never read reviews or ratings when online beauty shopping, at 47 percent.
Share of beauty shoppers who read ratings and reviews while shopping online in the United States in 2022, by generation
Characteristic
Always
Sometimes
Never
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PowerReviews. (June 9, 2022). Share of beauty shoppers who read ratings and reviews while shopping online in the United States in 2022, by generation [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1325993/online-beauty-shoppers-reviews-ratings-us-generation/
PowerReviews. "Share of beauty shoppers who read ratings and reviews while shopping online in the United States in 2022, by generation." Chart. June 9, 2022. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1325993/online-beauty-shoppers-reviews-ratings-us-generation/
PowerReviews. (2022). Share of beauty shoppers who read ratings and reviews while shopping online in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1325993/online-beauty-shoppers-reviews-ratings-us-generation/
PowerReviews. "Share of Beauty Shoppers Who Read Ratings and Reviews While Shopping Online in The United States in 2022, by Generation." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1325993/online-beauty-shoppers-reviews-ratings-us-generation/
PowerReviews, Share of beauty shoppers who read ratings and reviews while shopping online in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1325993/online-beauty-shoppers-reviews-ratings-us-generation/ (last visited July 28, 2024)
Share of beauty shoppers who read ratings and reviews while shopping online in the United States in 2022, by generation [Graph], PowerReviews, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1325993/online-beauty-shoppers-reviews-ratings-us-generation/