In spring 2022, it was found that Dior was the most popular luxury brand on digital channels, gaining a score of 93 out of a 100. It was followed by Gucci and Louis Vuitton, with 91 and 87 points, respectively. Popularity across digital channels is defined as Google search volume, organic and paid traffic to site, as well as reach and engagement across social media.
Most popular luxury brands on digital channels among luxury consumers worldwide as of May 2022
(index score)
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Vogue Business. (July 1, 2022). Most popular luxury brands on digital channels among luxury consumers worldwide as of May 2022 (index score) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1325840/luxury-brands-popularity-online/
Vogue Business. "Most popular luxury brands on digital channels among luxury consumers worldwide as of May 2022 (index score)." Chart. July 1, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1325840/luxury-brands-popularity-online/
Vogue Business. (2022). Most popular luxury brands on digital channels among luxury consumers worldwide as of May 2022 (index score). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1325840/luxury-brands-popularity-online/
Vogue Business. "Most Popular Luxury Brands on Digital Channels among Luxury Consumers Worldwide as of May 2022 (Index Score)." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1325840/luxury-brands-popularity-online/
Vogue Business, Most popular luxury brands on digital channels among luxury consumers worldwide as of May 2022 (index score) Statista, https://www.statista.com/statistics/1325840/luxury-brands-popularity-online/ (last visited November 21, 2024)
Most popular luxury brands on digital channels among luxury consumers worldwide as of May 2022 (index score) [Graph], Vogue Business, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1325840/luxury-brands-popularity-online/