Released in June 2022, Diablo Immortal is a free-to-play, MMO role-playing mobile game developed by Blizzard Entertainment and NetEase. The latest installment in the Diablo franchise is available on PC and mobile and generated almost nine million downloads in its first month of release. In July 2024, the app generated about 430,000 downloads. Diablo Immortal's announcement at BlizzCon in 2018 drew a largely negative response, as the established audience base of the Diablo games is largely PC-based and was not too keen on a mobile title. After its launch, the game received mixed reviews with praise for graphics and combat but also harsh criticism regarding its monetization practices via microtransactions. During its month of release, Diablo Immortal shot to the top of the download charts in several countries and has so far made almost 274 million U.S. dollars in IAP revenues, making it a financial success for Blizzard.
Number of Diablo Immortal app downloads worldwide from June 2022 to July 2024
(in millions)
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AppMagic. (August 13, 2024). Number of Diablo Immortal app downloads worldwide from June 2022 to July 2024 (in millions) [Graph]. In Statista. Retrieved August 18, 2024, from https://www.statista.com/statistics/1325830/diablo-immortal-number-of-downloads-worldwide/
AppMagic. "Number of Diablo Immortal app downloads worldwide from June 2022 to July 2024 (in millions)." Chart. August 13, 2024. Statista. Accessed August 18, 2024. https://www.statista.com/statistics/1325830/diablo-immortal-number-of-downloads-worldwide/
AppMagic. (2024). Number of Diablo Immortal app downloads worldwide from June 2022 to July 2024 (in millions). Statista. Statista Inc.. Accessed: August 18, 2024. https://www.statista.com/statistics/1325830/diablo-immortal-number-of-downloads-worldwide/
AppMagic. "Number of Diablo Immortal App Downloads Worldwide from June 2022 to July 2024 (in Millions)." Statista, Statista Inc., 13 Aug 2024, https://www.statista.com/statistics/1325830/diablo-immortal-number-of-downloads-worldwide/
AppMagic, Number of Diablo Immortal app downloads worldwide from June 2022 to July 2024 (in millions) Statista, https://www.statista.com/statistics/1325830/diablo-immortal-number-of-downloads-worldwide/ (last visited August 18, 2024)
Number of Diablo Immortal app downloads worldwide from June 2022 to July 2024 (in millions) [Graph], AppMagic, August 13, 2024. [Online]. Available: https://www.statista.com/statistics/1325830/diablo-immortal-number-of-downloads-worldwide/