Most recognizable luxury brands worldwide 2022

Luxury brands with the highest level of awareness among luxury consumers worldwide as of May 2022

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Release date

July 2022

Region

Worldwide

Survey time period

April and May 2022

Number of respondents

5,647 respondents

Supplementary notes

The survey was carried out in 11 markets (Brazil, China, France, Germany, Italy, Japan, Middle East, South Korea, Spain, United Kingdom, United States). In each of the markets, it gathered responses of a minimum of 500 qualified luxury consumers. The consumers were Vogue and GQ readers who had purchased luxury products valued at 500 U.S. dollars or more in the last 12 months, with 80 percent spending at least two thousand or more annually.
The source analyzed the following 60 top luxury brands analyzed based on revenue: Acne Studios, Alexander McQueen, Alexander Wang, Balenciaga, Bally, Balmain, Bosideng, Bottega Veneta, Brunello Cucinelli, Burberry, Canada Goose, Carolina Herrera, Celine, Chanel, Chloé, Coach, Comme des Garçons, Dior, Dolce & Gabbana, Dries van Noten, Ermenegildo Zegna, Etro, Fendi, Giorgio Armani, Givenchy, Gucci, Hermès, Hugo Boss, Isabel Marant, Jimmy Choo, Kate Spade, Kenzo, Loewe, Longchamp, Loro Piana, Louis Vuitton, Maison Margiela, Marc Jacobs, Marni, Max Mara, Michael Kors, Miu Miu, Moncler, Moschino, Mulberry, Off-White, Paul Smith, Prada, Ralph Lauren, Rick Owens, Saint Laurent, Salvatore Ferragamo, Stella McCartney, Supreme, Tod’s, Tom Ford, Tommy Hilfiger, Tory Burch, Valentino, and Versace.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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