During a 2022 survey carried out among luxury consumer from 11 markets worldwide, it was found that Chanel (owned by Chanel Limited) and Gucci (owned by Kering) were the most recognizable luxury brands worldwide, both with a score of 97 out of a 100 points. Louis Vuitton and Prada followed, with 96 and 95 points, respectively.
Luxury brands with the highest level of awareness among luxury consumers worldwide as of May 2022
(index score)
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Vogue Business. (July 1, 2022). Luxury brands with the highest level of awareness among luxury consumers worldwide as of May 2022 (index score) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1325810/luxury-brands-awareness/
Vogue Business. "Luxury brands with the highest level of awareness among luxury consumers worldwide as of May 2022 (index score)." Chart. July 1, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1325810/luxury-brands-awareness/
Vogue Business. (2022). Luxury brands with the highest level of awareness among luxury consumers worldwide as of May 2022 (index score). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1325810/luxury-brands-awareness/
Vogue Business. "Luxury Brands with The Highest Level of Awareness among Luxury Consumers Worldwide as of May 2022 (Index Score)." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1325810/luxury-brands-awareness/
Vogue Business, Luxury brands with the highest level of awareness among luxury consumers worldwide as of May 2022 (index score) Statista, https://www.statista.com/statistics/1325810/luxury-brands-awareness/ (last visited November 22, 2024)
Luxury brands with the highest level of awareness among luxury consumers worldwide as of May 2022 (index score) [Graph], Vogue Business, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1325810/luxury-brands-awareness/