In 2020, 57 percent of the respondents of a survey carried in the US selected the vehicle's power and performance as one of the factors that would affect their vehicle purchasing decision. While 54 percent said the look of the vehicle was a factor, 21 percent said that the emotion that car imparts was a factor.
Social or economic factors that affect vehicle purchasing decisions in the U.S. as of February 2022
Original survey question: " While we understand there are many factors to consider when buying or leasing a vehicle, for this question we are interested in
understanding what social/emotional factors impact your vehicle purchasing decisions. After reading the list below, please tell us which, if any, would be most important to you if you were to buy or lease a vehicle today."
Supplementary notes from the survey:
Totals do not add up to 100 percent as the respondents were allowed to select UP TO THREE responses.
The survey measured Americans’ knowledge and experiences with electric-only vehicles, their likelihood of getting one, and their perceptions about barriers preventing and incentives that would encourage them to get a battery-only electric vehicle.
The survey also assessed Americans’ awareness about low carbon fuel usage in vehicles and aviation.
The interviews were conducted both in English and Spanish and were administered both online and by phone.
The margin of error for results based on the total sample is +/-1.59 percentage points at the 95% confidence level.
*7,795 by web mode and 232 by phone mode, 7,820 in English and 207 in Spanish.
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Consumer Reports. (May 31, 2022). Social or economic factors that affect vehicle purchasing decisions in the U.S. as of February 2022 [Graph]. In Statista. Retrieved October 19, 2024, from https://www.statista.com/statistics/1325797/us-social-or-economic-factors-that-affect-vehicle-purchasing-decisions/
Consumer Reports. "Social or economic factors that affect vehicle purchasing decisions in the U.S. as of February 2022." Chart. May 31, 2022. Statista. Accessed October 19, 2024. https://www.statista.com/statistics/1325797/us-social-or-economic-factors-that-affect-vehicle-purchasing-decisions/
Consumer Reports. (2022). Social or economic factors that affect vehicle purchasing decisions in the U.S. as of February 2022. Statista. Statista Inc.. Accessed: October 19, 2024. https://www.statista.com/statistics/1325797/us-social-or-economic-factors-that-affect-vehicle-purchasing-decisions/
Consumer Reports. "Social or Economic Factors That Affect Vehicle Purchasing Decisions in The U.S. as of February 2022." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1325797/us-social-or-economic-factors-that-affect-vehicle-purchasing-decisions/
Consumer Reports, Social or economic factors that affect vehicle purchasing decisions in the U.S. as of February 2022 Statista, https://www.statista.com/statistics/1325797/us-social-or-economic-factors-that-affect-vehicle-purchasing-decisions/ (last visited October 19, 2024)
Social or economic factors that affect vehicle purchasing decisions in the U.S. as of February 2022 [Graph], Consumer Reports, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1325797/us-social-or-economic-factors-that-affect-vehicle-purchasing-decisions/
