Purpose of watching online learning videos for global professional 2021, by length

Published by Laura Ceci, Aug 16, 2022
According to a worldwide survey of professionals conducted in June 2021, 25 percent of respondents reported watching instructional or informational videos to learn new skills or abilities to apply at work. Videos with a length of over 60 minutes were mostly watched when viewers had a general interest in learning more about the topic, with 44 percent of respondents reporting to prefer long videos when pursuing this objective. By comparison, 33 percent of respondents reported that the instructional videos they were required to watch were less than one minute long.

Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length

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Release date

January 2022

Region

Worldwide

Survey time period

June 2021

Number of respondents

914 respondents

Special properties

among professionals in 20 fields

Method of interview

Online survey

Supplementary notes

The values may not sum up to 100 percent due to rounding

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Statistics on " Video sharing services in Japan "

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Overview

6

Penetration rates of major services

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Average time spent

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Live streaming

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Topics

Video sharing services in JapanInternet usage in JapanAdvertising in JapanStreaming in JapanSocial media usage in Japan
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