Consumer reasons to stop shopping online Thailand 2022

Published by Kankanit Ciba, Mar 1, 2023
According to a survey on online shopping behavior in Thailand conducted by Rakuten Insight in June 2022, 56 percent of respondents stated that they would stop shopping online because they prefer to inspect the product before buying. In comparison, 11 percent of respondents stated that they wanted to support physical stores since online shopping has become very popular.

Share of reasons to discontinue shopping online among consumers in Thailand as of June 2022

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Release date

July 2022

Region

Thailand

Survey time period

June 12 to 30, 2022

Number of respondents

4,847 respondents

Age group

16 years and older

Supplementary notes

Original survey question: Why would you stop shopping online? (up to two answers are allowed)

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