Consumer reasons to continue online shopping Thailand 2022

Published by Kankanit Ciba, Mar 1, 2023
According to a survey on online shopping behavior in Thailand conducted by Rakuten Insight in June 2022, 60 percent of respondents stated that they would continue to shop online because they had a positive experience with using e-commerce sites and online shopping. In comparison, 21 percent of respondents expressed their concerns about contracting COVID-19.

Share of reasons to continue shopping online among consumers in Thailand as of June 2022

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Release date

July 2022

Region

Thailand

Survey time period

June 12 to 30, 2022

Number of respondents

7,923 respondents

Age group

16 years and older

Supplementary notes

Original survey question: Why would you continue making online purchases? (up to two answers are allowed)

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