According to a survey on online shopping behavior in Thailand conducted by Rakuten Insight in June 2022, 59 percent of respondents stated that they bought apparel and fashion accessories online in the last three months. The COVID-19 pandemic has pushed Thai consumers to buy online more often in the past year.
Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022
Original survey question: What products did you purchase online during the last three months compared to the same period last year? (Choose all that apply)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (July 19, 2022). Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/
Rakuten Insight. "Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022." Chart. July 19, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/
Rakuten Insight. (2022). Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/
Rakuten Insight. "Share of Online Product Purchase Changes Compared to The Previous Year among Consumers in Thailand as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/
Rakuten Insight, Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022 Statista, https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/ (last visited December 22, 2024)
Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/
