Leading devices for online shopping in the past three months Thailand 2022

Published by Kankanit Ciba, Mar 1, 2023
According to a survey on online shopping behavior in Thailand conducted by Rakuten Insight in June 2022, 93 percent of respondents stated that they used mobiles or smartphones for online shopping in the last three months. In comparison, 11 percent of respondents used tablets for online shopping.

Share of preferred devices for online shopping in the past three months among consumers in Thailand as of June 2022

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Release date

July 2022

Region

Thailand

Survey time period

June 12 to 30, 2022

Number of respondents

12,770 respondents

Age group

16 years and older

Supplementary notes

Original survey question: What devices did you use to make your online purchases in the last 3 months? (Choose all that apply)

Multiple answers allowed.

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Overview

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Online versus offline shopping

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8

Holiday shopping

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