Cosmetics brand preference for Christmas in Germany 2020

Published by Statista Research Department, May 26, 2023
According to a POSpulse survey conducted in Germany in December 2020, around a quarter of respondents said they wanted L'Oréal cosmetics for Christmas. Other popular brands included Yves Saint Laurent, MANHATTAN and Maybelline New York; around a fifth of respondents said they would like cosmetics from one of these brands for Christmas, respectively.

From which brand would you like cosmetics for Christmas?

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Release date

January 2021

Region

Germany

Survey time period

December 21-24, 2020

Number of respondents

837 (of those 328 women)

Special properties

Consumer survey with the Streetspotr app

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "From which brand would you like beauty and cosmetic products?"

Multiple answers were possible.

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