Most popular women's personal care products by age Germany 2021

In 2021, around 86.9 percent of women in the German-speaking population aged between 35 and 49 year used hand cream at least several times a month.

The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.

Most popular women's personal care products (used at least several times per month) in Germany from 2018 to 2021, by age group

Characteristic	18-24	25-34	35-49	50-64
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population; women

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on total population:
Base: German-speaking population aged 14 years and older

Information on total sample:
2021: 23,299 respondents, representing 70.54 million people
Information on target group "women":

These figures refer to the following studies:
2021: VuMA 2022

Further information on methodology can be found here and in the report.

This statistic is the result of an analysis result calculated on the basis of various characteristics of the survey; the question itself was not posed directly. In the survey, the participants had to state how often they used the cosmetic products mentioned above. For each cosmetic product, this statistic shows the share of respondents who chose the options "daily", "several times a week", "approx. once a week" or "several times a month" in the survey.

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