In 2022, 27 percent of adults in the United Kingdom (UK) said they would be prepared to pay more for goods and services from brands that respect and support human rights. In 2023, this percentage dropped by two points. A considerable share of UK consumers also said they would be willing to spend more money on brands that protect and support biodiversity and commit to ethical working practices. While many shoppers valued sustainable and ethical business operations, more than a third of survey respondents stated they would not be prepared to pay more for brands that commit to these practices.
Consumers willing to pay more for brands that commit to sustainable and ethical practices in the United Kingdom (UK) in 2022 and 2023, by practice
* Option introduced in 2023.
This question was phrased by the source as follows:
"Would you be prepared to pay more for goods and services to ensure the brands that create them commit to any of the following environmentally sustainable or ethical practices?"
The source indicates that the sample used for this survey is nationally representative.
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Deloitte. (October 23, 2023). Consumers willing to pay more for brands that commit to sustainable and ethical practices in the United Kingdom (UK) in 2022 and 2023, by practice [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1325387/paying-more-for-sustainable-and-ethical-brands-uk/
Deloitte. "Consumers willing to pay more for brands that commit to sustainable and ethical practices in the United Kingdom (UK) in 2022 and 2023, by practice." Chart. October 23, 2023. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1325387/paying-more-for-sustainable-and-ethical-brands-uk/
Deloitte. (2023). Consumers willing to pay more for brands that commit to sustainable and ethical practices in the United Kingdom (UK) in 2022 and 2023, by practice. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1325387/paying-more-for-sustainable-and-ethical-brands-uk/
Deloitte. "Consumers Willing to Pay More for Brands That Commit to Sustainable and Ethical Practices in The United Kingdom (Uk) in 2022 and 2023, by Practice." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1325387/paying-more-for-sustainable-and-ethical-brands-uk/
Deloitte, Consumers willing to pay more for brands that commit to sustainable and ethical practices in the United Kingdom (UK) in 2022 and 2023, by practice Statista, https://www.statista.com/statistics/1325387/paying-more-for-sustainable-and-ethical-brands-uk/ (last visited November 15, 2024)
Consumers willing to pay more for brands that commit to sustainable and ethical practices in the United Kingdom (UK) in 2022 and 2023, by practice [Graph], Deloitte, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1325387/paying-more-for-sustainable-and-ethical-brands-uk/
