As of January 2024, the majority of Instagram users in Ghana that advertising firms could potentially reach were men (56 percent). On the other hand, around 44 percent of the Instagram ad audience were women. Overall, the number of Instagram users in Ghana was forecast to increase by 9.4 percent by 2028.
Share of Instagram users in Ghana potentially reachable with advertising in 2024, by gender
Characteristic
Share of Instagram ad audience
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & Hootsuite, & We Are Social. (February 23, 2024). Share of Instagram users in Ghana potentially reachable with advertising in 2024, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1325377/share-of-instagram-advertising-audience-in-ghana-by-gender/
DataReportal, und Hootsuite, und We Are Social. "Share of Instagram users in Ghana potentially reachable with advertising in 2024, by gender." Chart. February 23, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1325377/share-of-instagram-advertising-audience-in-ghana-by-gender/
DataReportal, Hootsuite, We Are Social. (2024). Share of Instagram users in Ghana potentially reachable with advertising in 2024, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1325377/share-of-instagram-advertising-audience-in-ghana-by-gender/
DataReportal, and Hootsuite, and We Are Social. "Share of Instagram Users in Ghana Potentially Reachable with Advertising in 2024, by Gender." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1325377/share-of-instagram-advertising-audience-in-ghana-by-gender/
DataReportal & Hootsuite & We Are Social, Share of Instagram users in Ghana potentially reachable with advertising in 2024, by gender Statista, https://www.statista.com/statistics/1325377/share-of-instagram-advertising-audience-in-ghana-by-gender/ (last visited July 22, 2024)
Share of Instagram users in Ghana potentially reachable with advertising in 2024, by gender [Graph], DataReportal, & Hootsuite, & We Are Social, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1325377/share-of-instagram-advertising-audience-in-ghana-by-gender/