In all three years examined (2022, 2023, and 2024), approximately a third of UK adults felt they could be influenced to trust businesses about their sustainability commitments if they had transparent, accountable, as well as socially and environmentally responsible supply chains. As in 2023, about a fifth of surveyed UK consumers said they would simply not know what information to trust in 2024, while nearly a quarter stated that nothing could convince them to trust brands more about their commitments to climate change.
Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024
* A business or brand that meets high standards of social and environmental performance, transparency, and accountability.
** These options were added in 2023.
This question was phrased by the source as follows:
"Which, if any, of the following are more likely to influence how much you trust brands and the commitment of businesses to climate change and sustainability?"
The source indicates that the sample used for this survey is nationally representative.
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Deloitte. (October 25, 2024). Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte. "Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024." Chart. October 25, 2024. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte. (2024). Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte. "Leading Commitments to Climate Change and Sustainability That Positively Influence Consumers' Trust in The United Kingdom (Uk) from 2022 to 2024." Statista, Statista Inc., 25 Oct 2024, https://www.statista.com/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte, Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024 Statista, https://www.statista.com/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/ (last visited December 25, 2024)
Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024 [Graph], Deloitte, October 25, 2024. [Online]. Available: https://www.statista.com/statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
