Among pages with mobile web ad impressions, content containing offensive language was registered on 28.1 percent of pages presenting content posing a threat to brands in Italy in the first half of 2021. That was the largest brand safety threat on the mobile web in Italy in that period. Content aimed at adults only was the second largest, with 27.3 percent of such pages.
Distribution of pages with mobile web ad impressions registered around content posing a threat to brands in Italy in 1st half 2021, by threat category
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Youmark. (October 18, 2021). Distribution of pages with mobile web ad impressions registered around content posing a threat to brands in Italy in 1st half 2021, by threat category [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1325333/mobile-web-brand-risk-category-italy/
Youmark. "Distribution of pages with mobile web ad impressions registered around content posing a threat to brands in Italy in 1st half 2021, by threat category." Chart. October 18, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1325333/mobile-web-brand-risk-category-italy/
Youmark. (2021). Distribution of pages with mobile web ad impressions registered around content posing a threat to brands in Italy in 1st half 2021, by threat category. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1325333/mobile-web-brand-risk-category-italy/
Youmark. "Distribution of Pages with Mobile Web Ad Impressions Registered around Content Posing a Threat to Brands in Italy in 1st Half 2021, by Threat Category." Statista, Statista Inc., 18 Oct 2021, https://www.statista.com/statistics/1325333/mobile-web-brand-risk-category-italy/
Youmark, Distribution of pages with mobile web ad impressions registered around content posing a threat to brands in Italy in 1st half 2021, by threat category Statista, https://www.statista.com/statistics/1325333/mobile-web-brand-risk-category-italy/ (last visited January 08, 2025)
Distribution of pages with mobile web ad impressions registered around content posing a threat to brands in Italy in 1st half 2021, by threat category [Graph], Youmark, October 18, 2021. [Online]. Available: https://www.statista.com/statistics/1325333/mobile-web-brand-risk-category-italy/
