Men's personal care: leadings brands Germany 2020

In 2020, 11 percent of men in the German-speaking population aged 14 years and older had used personal care products from L'Oréal Men Expert within the last 3 months.

The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.

Ranking of the most popular brands for men's personal care products (used in the last three months) in Germany from 2016 to 2020

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Release date

November 2020

More information

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

German-speaking population; men

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on mean sample:
Base: German-speaking population aged 14 years and older.

Information on total sample:
2016: 23,102 respondents, representing 69.56 million people
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people

Information on target group "men":
2016: representing 34.03 million people
2017: representing 34.35 million people
2018: representing 34.69 million people
2019: representing 34.84 million people
2020: representing 34.85 million people

The figures displayed refer to the following reports:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information on methodology available here and in the report.

Multiple answers were possible. For this reason, the sum of the percentages may exceed 100%.

This question was phrased by the source as follows: "Which of the following men's personal care brands have you personally used in the last thee months?"