Global adult and baby diapers market value 2017-2026

In 2021, the value of the global baby and adult diapers market amounted to nearly 83.9 billion U.S. dollars. In the next years, this figure is expected to increase and reach a value of approximately 127.54 billion U.S. dollars by 2026.

Leading companies

Kimberly-Clark and Procter & Gamble figure among the leading companies in the diapers market. Some of their most renowned brands are Huggies, DryNites, Pampers, and All Good. As of 2022, P&G generated worldwide sales of about 19.74 billion U.S. dollars with baby, feminine, and family care products. In the same year, Kimberly-Clark’s global baby and childcare product sales amounted to over seven billion U.S. dollars.

Baby diapers market in China

With revenues of almost nine billion U.S. dollars, China is the biggest player in the baby diapers market. The export value of diapers from China has notably grown in recent years and added up to around 1.09 billion U.S. dollars in 2020, far exceeding the import value. Diaper consumption in China has also increased over the past years, reaching about 41.01 billion units as of 2020.