During a 2022 survey carried out in Italy, 55 percent of responding consumers stated they preferred buying locally made products from small businesses in their area. Additionally, 46 percent said they thought that small brands were usually more expensive but were ready to pay a bit more.
Attitudes towards small brands in Italy as of July 2022
Characteristic
Share of respondents
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Brand News Media Group. (July 27, 2022). Attitudes towards small brands in Italy as of July 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/
Brand News Media Group. "Attitudes towards small brands in Italy as of July 2022." Chart. July 27, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/
Brand News Media Group. (2022). Attitudes towards small brands in Italy as of July 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/
Brand News Media Group. "Attitudes towards Small Brands in Italy as of July 2022." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/
Brand News Media Group, Attitudes towards small brands in Italy as of July 2022 Statista, https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/ (last visited July 22, 2024)
Attitudes towards small brands in Italy as of July 2022 [Graph], Brand News Media Group, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/