During a 2022 survey carried out in Italy, 55 percent of responding consumers stated they preferred buying locally made products from small businesses in their area. Additionally, 46 percent said they thought that small brands were usually more expensive but were ready to pay a bit more.
Attitudes towards small brands in Italy as of July 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brand News Media Group. (July 27, 2022). Attitudes towards small brands in Italy as of July 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/
Brand News Media Group. "Attitudes towards small brands in Italy as of July 2022." Chart. July 27, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/
Brand News Media Group. (2022). Attitudes towards small brands in Italy as of July 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/
Brand News Media Group. "Attitudes towards Small Brands in Italy as of July 2022." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/
Brand News Media Group, Attitudes towards small brands in Italy as of July 2022 Statista, https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/ (last visited January 06, 2025)
Attitudes towards small brands in Italy as of July 2022 [Graph], Brand News Media Group, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1325224/attitudes-small-brands-mexico/
