During a 2022 survey, 56 percent of responding consumers from across the globe stated they preferred buying locally made products from small businesses in their area. However, 86 percent said they felt that functional reasons like availability, quality, and value for money were of utmost importance when making their purchasing decisions.
Attitudes towards small brands worldwide as of July 2022
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NielsenIQ. (July 20, 2022). Attitudes towards small brands worldwide as of July 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1325203/attitudes-small-brands/
NielsenIQ. "Attitudes towards small brands worldwide as of July 2022." Chart. July 20, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1325203/attitudes-small-brands/
NielsenIQ. (2022). Attitudes towards small brands worldwide as of July 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1325203/attitudes-small-brands/
NielsenIQ. "Attitudes towards Small Brands Worldwide as of July 2022." Statista, Statista Inc., 20 Jul 2022, https://www.statista.com/statistics/1325203/attitudes-small-brands/
NielsenIQ, Attitudes towards small brands worldwide as of July 2022 Statista, https://www.statista.com/statistics/1325203/attitudes-small-brands/ (last visited November 21, 2024)
Attitudes towards small brands worldwide as of July 2022 [Graph], NielsenIQ, July 20, 2022. [Online]. Available: https://www.statista.com/statistics/1325203/attitudes-small-brands/
