In 2021, around 32 percent of respondents to a survey conducted in Germany paid more attention to the brand than the price when buying shaving products.
The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.
When buying shaving products, do you pay more attention to the brand or the price?
Characteristic
Brand
Price
Cannot say
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Information on main sample: Base: German-speaking population aged 14 years and older
Information on total sample:
2013: 23,083 respondents, representing 70.33 million people
2014: 23,093 respondents, representing 70.53 million people
2015: 23,090 respondents, representing 69.24 million people
2016: 23,102 respondents, representing 69.56 million people
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299 respondents, representing 70.54 million people
The figures displayed refer to the following reports: 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022
Further information on methodology available here and in the report.
Figures were rounded for better understanding of the statistic.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VuMA. (November 17, 2021). When buying shaving products, do you pay more attention to the brand or the price? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1325189/shaving-products-attention-brand-price-germany/
VuMA. "When buying shaving products, do you pay more attention to the brand or the price?." Chart. November 17, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1325189/shaving-products-attention-brand-price-germany/
VuMA. (2021). When buying shaving products, do you pay more attention to the brand or the price?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1325189/shaving-products-attention-brand-price-germany/
VuMA. "When Buying Shaving Products, Do You Pay More Attention to The Brand or The Price?." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1325189/shaving-products-attention-brand-price-germany/
VuMA, When buying shaving products, do you pay more attention to the brand or the price? Statista, https://www.statista.com/statistics/1325189/shaving-products-attention-brand-price-germany/ (last visited August 24, 2024)
When buying shaving products, do you pay more attention to the brand or the price? [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1325189/shaving-products-attention-brand-price-germany/
