Preferred fragrance families among consumers in China 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted in November 2021, more than half of the Chinese respondents said they preferred fragrances with floral notes. A quarter of respondents said they liked perfumes or scented products with citrus notes.

Most popular fragrance notes in China as of November 2021

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Release date

January 2022

Region

China

Survey time period

November 2021

Number of respondents

1,319 respondents

Method of interview

Questionnaire

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